SmartOtels brings the brand to Thailand


Grand Palace Bangkok – Wat Phra Kaew

Joaquin Cababie of SmartOtels has reached Thailand just in time for IT & CMA in Bangkok following his successful visits to Vietnam and Cambodia.  Three weeks after attending ITE in Ho Chi Minh City, the SmartOtels brand is becoming increasingly well recognised across this part of Asia for the difference it represents, with several agreements imminent.

IT & CMA is a double event – Incentive travel and Conventions, Meetings Asia and Corporate Travel World Asia-Pacific – and is the ideal forum for Joaquin to initially meet with corporate buyers, incentive travel agents and hoteliers from around the region ahead of his planned meetings at hotels and resorts across the country.

As a country, Thailand has experienced tourist, corporate and incentive travel business from the U.K. and Europe for very much longer than Cambodia and Vietnam, which are relatively new destinations.  The role of U.K.-based representatives in driving that business to specific hotels and resorts in Thailand is much more established, whilst the number of hotels and resorts continues to grow at established and new resorts across Thailand.

Joaquin said: “In Vietnam and Cambodia SmartOtels really made an impact because we were amongst the first hotel representation companies to talk in detail with hoteliers there about how we can drive business direct to them in countries with relatively low hotel occupancies and a heavy reliance on business from OTA’s, which is a separate market segment to the business we generate.  I have enjoyed discussing what we can do with the full range from small resorts of just a few villas to large hotels of major chains.  Out of that comes a range of exciting projects we are really looking forward to getting started on.”

SmartOtels offers a unique value proposition to hotel owners and managers in being a very personal service for its hoteliers, who know that Joaquin and Matthew Brooks will be the two people representing them in the U.K. and Europe, doing so at a very competitive rates and liaising closely with them to ensure they are working as an extension of each client’s own sales and marketing team.  At the same time, SmartOtels also offers a wider range of support services to the hotelier, including help in social media marketing, SEO, SEM, distribution, revenue management, Press Relations, photography and much more – some of these through Smartotels’ unique Trusted Associates scheme.

Matthew said: “Joaquin’s meetings in Thailand over the weeks ahead before World Travel Market here in London will be different, although he had initial meetings with some Thailand-based hoteliers during ITE.  We face stronger competition in Thailand but SmartOtels is already a widely recognised brand across the region and we are confident of finalising agreements across Vietnam, Cambodia and Thailand in the weeks ahead.  At the same time, we are forging exciting new partnerships, which extend the range of services we can offer to partner hotels in these countries even further.  The SmartOtels story – the story of our partner hotels – is just beginning.”


4 thoughts on “SmartOtels brings the brand to Thailand

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